Dan
4 Module Course
Marketing
Smart Marketing Course 1: Introduction to Marketing
Dan
Other
4 Modules
$60.00
This comprehensive introductory course covers essential marketing principles, strategies, and tactics. Students will learn how businesses make money, the role of marketing, and various growth strategies. The course delves into the marketing mix, marketing communications, and developing effective marketing strategies to drive business success.
1. How Businesses Make Money
2. The Role of Marketing
3. Growth Strategies
4. The Marketing Mix (Overview)
1. Product (User Experience)
2. Product Development
3. Pricing Strategies and Sales Promotions
4. Physical Availability/Presence
5. Mental Availability and Positioning
1. How Communications Work: Short and Long-term
2. Choosing Media Channels
3. Combining and Deploying Media Channels
4. The Power of Creativity
1. Developing your Marketing Strategy
2. Situational Analysis and Trends
3. Budget Setting
4. Market Research and Measurement
5. Extending to New Categories
6. Expanding to New Territories
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